Client Success Story
Switch to a user-centred and future-proof media strategy
Unique co-creation journey between Trensition and SWR results in ground-breaking, 100% data-driven trend tracking platform tailored to the media sector
Case: Südwestrundfunk (SWR)
Sector: media (focus area: public broadcasting)
In a fast-changing and complex world, how can new technologies help us unlock undiscovered potential in media?
How do you make smart decisions?
Taking into account the biased human cognitive capacities, how do you reduce the risk of making false assumptions?
The media industry as a whole is facing tremendous change. Business as usual is under pressure. Media players who want to retain their relevance in the future need to shift to a user-centric approach. Not an easy task in a sector that used to be in full control and is dominated by a traditional mindset. In order to anticipate user needs, we have to be aware of what is coming at an early stage. Only then are we prepared to act as soon as trends reach their tipping point.
The ambitious media corporation SWR wants to take the lead in defining the future of media. Long term-strategic thinking and innovation is no longer a side project but a priority for C-Level management.
The key challenge is to transition from a reactive approach to a proactive, action-driven strategic planning model to stay ahead of the competition.
To secure their future, SWR wants to ensure that they are looking at the right trends, those with the highest potential and future business impact. Not an easy task given the continuous stream of information and rapid change.
SWR is also aware of the limited and biased nature of human cognitive capacities. That is why they want to enrich human judgement with data-driven insights to back them up and reduce the risk of false assumptions.
This is why SWR is on the market for a trend radar, to spot trends long before they emerge at the surface. Data-driven insights lead to smarter decisions, enabling the media corporation to accelerate the process of adjusting and defining new strategies to meet future customer needs before others do. With more confidence. Both in the short and the long term.
“The valuable insights we get from Trensition’s Trendtracker are taking our strategic decision-making to a whole new level. It gives us a much richer, multifaceted and objective view of our future role as a public broadcaster in Germany over the next 8 to 10 years.”
Strategy @ SWR
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Take a deep dive into your future by discovering industry-specific insights gathered by our Trendtracker platform and presented in a user-friendly trend board listing a selection of top trends in media.
○ 24/7 access ○ premium features ○ top trends ○ 100% AI-driven
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Our Trensition experts will:
Give you a hands-on demonstration of Trendtracker
Share how we enable you to efficiently monitor trends
Discuss your business needs