Client Success Story
Understand innovation in the circular economy
Trensition provides the information P&G needs to figure out how to approach the circular economy and understand what scaling success models are out there.
Case Study: Procter & Gamble
Sector: personal care, home and fabric care
Number of employees: 110,000
P&G wants to gain insight into best-in-class case studies and practical examples of the circular economy.
What type of partnerships are companies forming to bring solutions to the market?
What new and innovative business models are being tested?
What is working, and what are the conditions for success in the circular economy?
What coming or emerging trends do we need to address next?
As part of a new corporate sustainability strategy, P&G has set some ambitious objectives for 2030.
To help it meet some of these objectives, P&G wants to gain insight into current best-in-class examples of the circular economy in practice. The company is exploring how to approach the circular economy, and to do so, it needs to know what “platforms-enablers” need to be in place for the circular economy to thrive. This includes consumer-facing aspects in regard to participation, inspiration and incentivisation of consumers to recycle and take part in the circular economy, as well as accessible/seamless collections: there can be no circularity without consumer-friendly collection, and materials will end up stuck in homes or in the wrong streams.
The objectives defined by P&G include:
100% of our leading brands will enable and inspire responsible consumption.
100% of our consumer packaging will be recyclable or reusable.
We will build even greater trust through transparency, ingredient innovation and sharing our safety science.
We will find solutions so no P&G packaging will find its way to the ocean.
We will protect water for people and nature in priority reservoirs.
We will collaborate on and invest in natural climate solutions that improve and restore critical ecosystems and support local communities.
We will purchase 100% renewable electricity globally, cut GHG emissions in half at P&G sites* and be carbon neutral for the decade.
We will advance at least ten significant supply chain partnerships to drive circularity on climate, water or waste.
We will protect and enhance the forests we depend upon.
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