Client Success Story
Anticipating the future of soccer
Trendtracker empowers the Belgian Soccer community by monitoring 60 key trends impacting soccer and providing insights on innovation and change.
The Pro League and its clubs are operating in a new media context, with evolving fans, new competitive forces and a dependency on digital
Which trends will impact the soccer industry in the next coming years?
Which innovations should the clubs incorporate?
What are leading leagues and clubs doing?
What are the trends in industries of our interest?
How can we steer innovation roadmap of Belgian soccer clubs?
The Pro League & clubs are facing a new reality…
The shift to digital streaming, OTT and cord-cutting is accelerating, shifting stakeholders’ strategies, and causing volatility & uncertainty in the traditionally stable sports media rights market
The modern football fan is changing and adapting to new trends, and younger demographics are not consuming the way traditional fans have, demanding new channels to engage & have experiences.
The blurring of sport, entertainment and media, coupled with advanced technologies, have placed the Belgian Pro League and its clubs in the entertainment industry, competing with new forces.
Sports entities have seen traditional audiences shrink or shift away from TV, and are responding by building out their D2C capabilities so that they can own the fan relationships and monetize them in the future.
Next to that football faces its issues…
The European football ecosystem has survived the latest attack on its collectiveness with the shutdown of the Super League, although it showed how misaligned the different stakeholders are.
FIFA and UEFA continue to strengthen their models through the maximization of revenue from their flagship properties, and the distribution of funding through solidarity & development mechanisms.
Financial Fair Play has been in existence for over 10 years with improvements across clubs & leagues, however, the pandemic showed the economic fragility of European football and the dearth of profitable clubs across the continent.
Investors from different regions are pouring into football with different strategies for growth and profitability, seeking valuation increases rather than pure profitability.
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