Client Success Story

Anticipating the future of insurance

Trensition plays a crucial role in detecting and prioritising trends to monitor the strategy and support strategic analysts of BNP Paribas Fortis.

Case: BNP Paribas Fortis
Sector: banking
Number of employees: 37.000

Strategic Question

What trends do we need to monitor to understand how our strategic roadmap is affected?


  What are the trends that impact the strategy?
  When will they hit us?
  What’s the expected impact of these trends on our business?
  What are business cases linked to these trends, and how does competition tackle them?


BNP Paribas Fortis wants to understand how to continuously monitor trends impacting their strategy, ultimately supporting strategic deep dives and knowing what to focus on in terms of innovation. Key challenges they would like to see addressed:

  • How do we navigate a changing world?
  • How do we monitor different types of trends in the short-, mid-and long-term?
  • How can we flag alerts and translate alerts into triggers of change?
  • How do incorporate these indicators for the future in our new agile way of working to fuel innovation and agility funnel?
  • How do we build a quantitative and automated approach that will support us to scope, analyse, monitor and communicate alerts and help us assess if we evolve towards the right strategic destinations?


We started with defining the impacting trends within the scope of the BNPBF strategy.

The result is a data-driven online trend board with 148 trends fueled by big worldwide data and analyzed using data science & A.I.

The 148 trends can be linked to 12 trend themes

  • Data
  • Mobility
  • Technology & Science
  • Work
  • Regulation
  • Society & Health
  • Regulation
  • Customer change
  • Sustainability
  • Finance
  • Living
  • Algorithms & Computing


This trend board is used as a corporate AI-driven decision-support system for short-, mid-and long-term trend watching & monitoring. And the base for conducting new deep dives on impactful topics.

Get started on your trend intelligence journey.

Book a meeting with our



Discover how you can get a substantial competitive advantage thanks to our AI-driven strategic intelligence platform Trendtracker. Complete the form to book your free demo

Our Trensition experts will:

  Give you a hands-on demonstration of Trendtracker

  Share how we enable you to monitor trends

  Discuss your business needs



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