Who we are
Trensition is a strategic intelligence company, with HQ in Ghent Belgium, that builds upon a new, 100% data-driven and quantitative methodology.
Our in-house developed models and tools are able to provide detailed and tailored trend insights and strategic intelligence in the blink of an eye. This way, Trensition leads the revolution in quantitative trend analysis and challenges the expert-based, qualitative methodologies that have never really proven to be consistent and reliable.
The world is becoming more complex, uncertain, and fast-moving than ever before, which is why Trensition exists. Our mission is to help our clients decode the future to be more successful and innovative.
We create trusted intelligence on the world’s largest industries by leveraging our unique data, data science, and innovative platform solution.
Easily-accessible and fully-integrated into one platform, our Strategic Intelligence Platform Trendtracker helps companies, government organizations, consultants, market researchers, futurists and industry professionals make faster, more informed decisions.
It was on a cold and wet night in November 2017 that Trensition founders Vincent Defour and Mike Vanderroost wondered if the uncertain future could be made less uncertain via trend analysis based on the application of machine learning on unstructured data.
A moonshot idea was born and both founders were triggered to explore it in depth. They started working on a proof-of-concept during all their spare time over the course of 2018. The combination of a data scientist and a strategy & innovation expert proved to be a golden match. Intensive academic-level research was carried out and by the end of 2018, a proof-of-concept was realized of a unique 100% data-driven and quantitative methodology for trend analysis. During the first semester of 2019, the founders subjected their innovative methodology to thorough testing, benchmarking and backtesting. Their results showed significant improvements compared to traditional, qualitative trend research methodologies. They even managed to expose some major inconsistencies in the past analysis of renomated competitors in the field. Fueled by confidence, Vincent and Mike decided to commercialize their methodology. Shortly thereafter, at the beginning of the second semester of 2019, a first business contract was closed with a large financial corporate organization.
Trensition was officially born and a third founder was attracted. Mathias Colpaert, an IT engineer with excellent DevOps & full stack development skills, joined the Trensition team. He helped scaling the methodology and converting it into a cloud solution. This was the jumpstart of what is now a fast-growing deep-tech start-up, Trensition.
Awards, Media, Communities
We were selected by selected by Start it @KBC as part of their accelerator program
We won the Vlerick/EY startup pitch competition
We were shortlisted for Deloitte rising star competition
We’ve joined the Procter & Gamble Inqbet partner program, working closely with P&G teams on a variety of challenges
We received support for our beyond state-of-the-art R&D by The Flemish Government
We joined AI4growth, the leading community of AI stakeholders in Flanders
We joined AI4Events a platform to develop AI capabilities for the event industry
We got mentioned in Bloovi
We collaborate with Vlerick Business School on Strategy and Innovation
We joined Retail Detail, the leading Belgian community for Retailers
In 2021 we were selected as part of the top 40 most innovative startups in Europe by www.stadiem.eu Allowing us to collaborate with Media companies in Europe.
Elected by Beststartups.eu as 1 of the best Belgium based banking startups